Email Mortgage Marketing Made Easier...

This article is about email mortgage marketing to market mortgage loans using techniques to build your own opt in list of mortgage leads, and how to get these leads to convert into clients.

If you want to build your own list, read this article on mortgage lead website marketing. Then come back to this article...

Using email mortgage marketing to a purchased list from an email list broker is a huge mistake in my opinion. If you rent a list and send an email to it without their permission to do so, you can get yourself into some trouble, not to mention you will upset lots of people and tarnish your name.

If you do want to buy an email list, make sure it's a double opt in list. Meaning, subscribers had to confirm their email address twice. The first time is when they filled out a form somewhere online or even offline, and then confirmed their email address with a confirmation email asking them to confirm their address.

The most effective form or email mortgage marketing begins with your opt in page. An opt in page is where you get your prospective clients to give you their contact information in exchange for something of value. It could be anything from a free quote or special report, to a mini course, video, or audio.

Once your prospect gives you their contact information, this is when your email mortgage marketing begins.

I know you want to sell as much as possible in a short period of time, but email marketing is not about that. When it comes to email marketing, you have to provide quality information and tips that establish you as the expert.

For example, here is a bad introduction mortgage marketing email:

Hey Mike,

Thanks for signing up for my special report on how to save money on your mortgage!

Before I send you this report, here is a special deal just for you...

Here is an example of a better introductory mortgage marketing email:

Hi Mike,

Thanks again for requesting my 7-part e-mail course called, "7 Costly Mortgage Mistakes and How To Avoid Them!".

As promised when you requested my mini course, I will show you the common mistakes that mortgage brokers and clients make when it comes to applying for and closing on a home loan.

These mistakes can cost you tens of thousands of dollars over the course of your loan. So read them carefully and take action on them.

If you have any questions about any of the 7 costly mistakes, please call my office or send me an email. My contact information is below.

Lets begin...

Costly Mistake #1:

As you can see, there is a huge difference between the to mortgage marketing emails.

The first one is trying to sell something right away. But the second one is establish trust and credibility by providing:

• What was promised
• Education advice

As a result, you will position yourself as the expert and a trustworthy professional. But only after you deliver several helpful emails.

Secondly, you can provide soft-sells in your PS or near the bottom of your emails. But only after you have provided quality information.

In the example above I used the mini course format. This makes it easier for you to send sequenced emails because you've established that you will indeed send a sequence from the very beginning. But what if you provide a report?

You can still send a sequence of emails. In the report format (or video or audio), send out sections or parts in your email mortgage marketing sequence. Even link to the content portions from your email to an external web page.

Side Bar: Send emails automatically to every lead you generate without lifting a finger. Use an auto-responder.

How long should you follow up?

You should follow up for as a long as it takes to make sale or they unsubscribe. And when they become a client, put them into a whole new sequence just for clients.

The options or unlimited when you build your own list of opt in emails for email mortgage marketing.