5 Loan Officer Marketing Ideas and TipsDiscover effective loan officer marketing ideas, tips, and lead generation techniques and watch the flood gate open wide as the flow clients and prospect come gushing in like mad. Sounds to good to be true? It is and it isn't. Yes. I've hyped it up a bit. But the fact is that loan officer marketing requires work and a little research. But once you get your mortgage marketing and lead generation up and running, and you test a few things in your marketing, it will return rewards that you only dreamed of before. See, most mortgage brokers and loan officers are trained by banks and mentor's that really don't care about them. They just want to see the applications written up and signed by pre-qualified prospects. loan officer marketing is not their specialty. If it was, you wouldn't be looking for loan officer marketing ideas and advice. Right?
Marketing Tip #1: Market to your current client base first. Send a newsletter, thank you cards, and holiday greetings. Ask for referrals to your newsletter. Commercial Marketing Leads Shortcut #5 on this page for a few details on this (read it). Most mortgage brokers and loan officers forget about their clients. I know. Maybe you call them once in while. But you have to do more. You have to make them feel important again. And guess who they are going to use for their next loan, and guess who they are going to refer their friends and family to after you accomplish this? Marketing Tip #2: Create a 'widget' to use in your marketing campaigns. A widget is something that you will offer in exchange for prospective clients contact information. You want to get permission from prospects to contact them and/or get their business. A widget can be a special report, guide, audio, or video. It has to be something with value. It also must be congruent with your services. These are also referred to as information products. Information is cheap to create, but it has high perceived value to those seeking information and solutions to their problems.Marketing Tip #3: Position yourself as an expert. In loan officer marketing tip #1 and #2, you are accomplishing this because you will be providing direction and advice via your information products: newsletters, reports, videos, etc. In addition, you can conduct seminars, webinars, and tele seminars to further increase your expert status as well as build trust. Once you establish trust and 'authority' in your area, you have laid down the foundation of mortgage lead generation and sales success. Marketing Tip #4: Joint venture marketing. Contact other professionals and exchange lists. Or, even better, exchange and 'endorsed letter'. This way you get access to other peoples lists who have spent their time and energy to build trust and expert status. So if they 'endorse you' you will get more qualified leads faster and easier. Marketing Tip #5: Create direct response advertisements. Branding and Awareness marketing is a joke. Focus on direct response marketing so that you can get measurable results and build off of those results in your loan officer marketing. Branding and Awareness marketing is for the big companies that have tons of money to waist. You don't have the time or money to waste on this kind of marketing. It all begins with the headline. up to 80% of the effectiveness of a mortgage lead generation ad is in the headline. Here is a BAD headline:
Better headline:
For more tips and loan officer marketing secrets get our free quality loan officer marketing and mortgage lead generation mini course. There's no obligation to buy anything. Just pure quality content and advice you can use to build your business. Related Articles: Copyright Mortgage Leads Channel All Rights Reserved.
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