Should A Mortgage Broker Website Build A Presence or Generates Leads?

What do you want your mortgage broker website to accomplish?

Your first answer might be, "I want it to make money". But we have to really narrow it down because my tips on building a mortgage website may not be for you.

For example, if you simply want a 'web presence', then you can easily hire a web designer to put up a basic site and instantly have a 'presence'.

I can help you build a mortgage broker website if you want to build a lead generation machine for local, national, or even international lead generation.

In my opinion, you should be in the online mortgage lead generation business. Not building 'awareness' or 'branding' your name or company name.

What is 'awareness marketing' and why should I avoid it?

In terms of a mortgage broker website and building your business, awareness marketing is about getting your name and logo out there to the masses, and keeping it in front of them so that if and when it comes time to get a loan, they call or go to your website.

The problem with awareness marketing, also known as branding, is that you can't measure results. The big companies who rely on branding measure results by sales and/or stock price. If either one is up, they attribute it to their new 'brand marketing campaign'.

There are bigger problems to consider. There is some truth to using awareness marketing or branding to build your business, but brand marketing campaigns are very expensive to launch and keep running, and they are very risky.

Online mortgage lead generation is exactly the opposite. The basic idea is to build a website the has one goal: get someone to take action and submit their contact information or buy something (or apply for a loan).

That's it in a nutshell.

From there you measure results, and try your best to improve your results by changing one thing at a time until you improve your mortgage broker website or online lead generation campaign.

If that sounds like something you want to do, read these internet mortgage lead generation tips.

By the way, if you are in charge of a large brokerage or lending institution who wants to build their brand, you may want to look at the big advertising companies out there. They will be glad to take your money and build a branding or 'awareness' campaign.

I am here to help the smaller players. The mortgage brokers and loan officers who want and need instant, measurable results from their marketing. And direct response marketing and lead generation is the only way to accomplish this online or offline.

The following tips will help you build a more effective mortgage lead website.

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