Mortgage Lead Website and Converting Traffic!A mortgage lead website should be search engine optimized (SEO) to get natural search engine results. In other words, free traffic. Free traffic that is targeted is a highly sought after commodity. Secondly, your mortgage lead generation website should be optimized for Google Adwords as well. Google Adwords is Google's pay per click search engine. It's quite complicated and there are hundreds of Google Adwords specialists. You may want to consider building a separate mortgage lead website specifically for Google Adwords, or build separate pages on it for Google Adwords pay per click campaigns. Google Adwords scores your mortgage lead website. The higher the score, the lower your pay per click price. So you need to keep tweaking it until you get the highest score. This can be the difference between paying $5-$10 per click and $2 or $3. Maybe more. The mortgage industry is driving prices way up on Google pay per click engine. That's why working on SEO to get free traffic is important. Side Bar: You can get the price down by getting a higher score, and also testing ads in Google's Content Network (I am getting ahead of myself. More on this stuff later). Here are 6 mortgage lead website tips that will increase conversions and build your client base faster using a more effective mortgage lead generation website. Pay special attention to mortgage lead website Tip #2... Tip #1: Header. Have a professionally built header that grabs attention, is simple, and contains a tag line that describes the services you provide in a compelling way. It's almost like an advertising headline. Consider putting your picture in it to build trust. Mortgage Lead Website Tip #2: Headline. Below the header put a compelling headline that gets your prospect interested in learning more about your services. For example: Bad Headline:
Better Headline: Here's How To Save $498 Per Month On Your Mortgage Payment! Every page on your mortgage lead website should have a compelling headline. Not a hyped up headline. It should get people interested, even motivated to read your information or even take action and sign up for your lead generation program... Mortgage Lead Website Tip #3: Lead Generator. Drive all traffic to your lead capture form which should either be on each page, or link to it. Your lead capture page is where you will provide your prospects with a valuable information product in exchange for their contact information. Use an auto-responder to automatically follow up and do the selling for you. Read this article for email mortgage marketing tips. An information product can be a free report, video, audio, or mini course. Or, a combination of all of the above. The information product must have high perceived value. Test different titles and offers until you find the best one. Follow up with each lead consistently every few days for the first 7 contacts, and then contact them every week or two thereafter. This is not a rule of thumb but it's a good place to start. Test different time frames and days by checking your unsubscribe numbers. Your goal is to keep them low. Build trust and credibility by providing quality information, tips, and guides, as well some fun things as well. Do not blatantly sell. Things have changed, and people are looking for information. Provide them with information on the subject they are interested in and you will establish your expertise and therefore build credibility. Follow up for up to one year or more until they unsubscribe or become a client. Never give up on a lead. Tip #4: Navigation. Do not put all kinds of links, colors, and banners on your mortgage lead generation website. Keep is simple, and do not vary the color. Make it easy on the eyes, and make it easy for your prospect to find what they are interested in. Tip #5: Articles. Provide a link in your navigation bar to your articles. These articles should be optimized for keywords that will attract free traffic, as well as help establish you as an expert in the mortgage industry. Mortgage Lead Website Tip #6: Hype. Do not hype up your mortgage lead generation website with 'me to' marketing headlines. Write in a compelling way, and offer quality tips and advice. Always end by linking to your lead capture form. You can even have a smaller version of your lead capture form in navigation bar, or a little banner ad that links to your lead capture page. For more tips on building a mortgage lead website, and generate mortgage leads using effective and unique marketing ideas, try our free mini course. It's really good. You'll get more clients as a result of testing some of the tips and ideas. And you can unsubscribe anytime. Related Articles: Copyright Mortgage Leads Channel All Rights Reserved.
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