3 Mortgage Marketing List Tips!

A mortgage marketing list is usually a mailing list that (hopefully) is loaded with prospects that are most likely to either want to refinance, or simply get a loan.

There are hundreds of list companies that can help you build a list of these prospects. And our residential mortgage list and commercial list services are truly unique and will help you dominate your market.

However, let me discus some unique a few new mortgage marketing list ideas that will help you grow your business on a local or even national level faster than ever before.

Mortgage Marketing List and Marketing Tip #1:

New move-ins. People are constantly moving and re-locating. As a result they need new resources and friends. So help them in this area by sending new move-ins things that might help them get situated faster and more comfortably. Send them a letter or postcard welcoming them to the neighborhood or town, and give them some tips on where to eat, get their hair done, child care, dentists, doctors etc. Or, why not give them some movie tickets and a bag of popcorn (microwavable)?

You can say something like, "I know moving to a new town can be a little stressful and time consuming, so why not take a night off and see a movie on me?"

More new move-in mortgage marketing list ideas:

You can even get free services from businesses who would love to get new clients in the door. Maybe a salon or spa would give you a bunch of gift certificates for free or at a deep discount in exchange for new clients? I know I would do it...my wife runs our Santa Rosa and Petluma salon and spa chain...Yes I am diversified ;-)

Mortgage Marketing List and Marketing Tip #2:

New parents and prenatal. Few things are more life changing than having children in your life. Send these new parents or parents to be a congratulatory letter or postcard to this unique mortgage marketing list along with some tips that will help them in this area.

Meals are a big deal because time is a at a premium and parents are tired. Why not send a nice meal on you? Or, you could send them a free massage to help them relieve some stress and relax. 'Me Time' is at a premium as well.

Does that sound to expensive? Well, Try and get these things for free from service providers. If they see the value in 'free sampling' then you have a winner.

A quick fix would be to send a report or guide that you hired someone to write, or you can buy books in bulk through a corporate account at Borders on topics that might interest your prospects. Just search the most popular titles under Baby or whatever the subject is, and buy the books or dvd's in bulk.

Mortgage Marketing List and Marketing Tip #3:

Birthdays! A great time to get yourself in front of prospects is on their birthday. You can get birthday lists that target specific ages and you can even merge these lists with other lists to really target market. Congratulate your prospects on their birthday, and send them something with high perceived value that doesn't cost very much. Or, simply send a birthday marketing letter or postcard.

You are only limited by your imagination. Give your prospects a wow experience and you'll be rewarded for it.

Keep consistent with one or all three of these mortgage markeing list tips and over time you'll see very good results from your mortgage lead generation campaign. Stick with it. Hey, it's much better than paying thousands for image or brand advertising that doesn't work. This cost less and delivers measurable results.